The MarCom Alliance will have a major presence at the Pennsylvania Marketing Summit, a day-long educational conference for marketing executives taking place October 18 at the Ritz-Carlton in Philadelphia. Continue reading →
In a guest post for Embarq Creative, Allied Pixel President Bill Haley talks about an element of marketing that’s sometimes overlooked: videos for your trade show booth. “The great thing about video is that it’s limited only by your imagination,” he writes. “People sometimes ask, ‘What’s the best kind of video for a trade show?'” Continue reading →
Bill Haley, co-founder of the MarCom Alliance and president of Allied Pixel, will speak about personalized video at the sixth-annual TEDxWilmington on Wednesday, Aug. 16. To view Haley’s talk live on the internet, go to https://livestream.com/Tedx/TEDxWilmington2017 at 4 p.m. He’s the fifth speaker in the 3:30-5 p.m. block. Continue reading →
Myriam Siftar, CEO of MTM LinguaSoft — also a Marcom partner — talks about making a positive first impression at an international trade show, including how and when to incorporate cultural training and language services in the planning process. Here’s a sneak peak: Continue reading →
Four MarCom Alliance partners — Embarq Creative, Allied Pixel, EMC Outdoor and Perfection Events — are joining forces in August to present Branding Beyond the Booth, a free, informative session on increasing traffic to your trade-show exhibition booth, standing out from the competition, and keeping your brand in the spotlight when the trade show is over. Continue reading →
We are happy to share the news that Philadelphia Business Journal has published an article touting the MarCom Alliance. Staff reporter Kenneth Hilario describes the MarCom Alliance as the first partnership of its kind in the Philadelphia area. He quotes Janee Burkhalter, associate professor marketing at St. Joseph’s University, as saying it’s a “good idea.”
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PHILADELPHIA, Nov. 1, 2016 /PRNewswire/ – Marketing directors typically struggle to manage multiple vendors or pay sticker-shock fees to a large agency that assigns their account to a junior associate. Now two successful entrepreneurs have introduced a groundbreaking third option: MarCom Alliance.
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Until recently, organizations in need of various marketing communications services had two options: source and manage multiple specialty vendors or contract with a large agency.