That product photo showing last year’s model. The headshot from 20 pounds ago. The staff photo in which four of the people pictured no longer work for your company. These photos need to be replaced. Seriously. And if you’re serious about showing yourself and your company in the best light, you are not going to whip out your cell phone and take the pictures yourself.

So how do you go about deciding which professional photographer to hire? Here are the steps to take.
Continue reading →