By Embarq Creative

A common rule of thumb in the trade show world is that if you plan on using an exhibit more than three times, it’s more cost effective to purchase the property than continuously rent it. While this is generally correct, it’s certainly not a one-size-fits-all rule that applies to every program. Custom exhibits offer a lot of unique qualities that a rental might not provide, among them being that they set you apart from the competition and allow you to engage your attendees with a unique environment. That said, rental stands are not what they were 10 or even five years ago, when many options looked boxy and boring. Today, rental components that formerly came as part of standard packages can often be mixed and matched so that your booth looks quite unique.

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By Pau Hana Productions

A lot of advertising and marketing plans have been delayed or cancelled due to the pandemic. This is understandable, as there is more concern and uncertainty than at any other time in the 25+ years I have been in business. My photo session bookings were off 25% in 2020 and 2021 is shaping up similarly. I know many businesses are in much worse shape.

With the virus still claiming lives and any type of normalcy still many months away, should you just sit back and hope for the best? Or should you plan a marketing campaign that positions your business for future success? You should move forward, of course!

But what about photo and video shoots? Can they be done safely? I would like to raise my sanitizer-soaked hand and make a few suggestions.

By VSA Prospecting

For VSA’s B2B telephone lead generation team, 2020 is finally behind us. Though our entirely virtual “workplace” looks completely different than it did a year ago, we still managed to end the year even stronger than we began it. As the year went on, we were able to help steadily increasing numbers of clients overcome their own challenges during the pandemic and identify new prospects using a socially distant, and effective tool: the telephone.

By Scriptis

Translating your website into multiple languages (or even one language) can be a big undertaking. We strive to make the actual translation process as efficient and carefree as possible. However, the process always goes more smoothly with a translation-friendly source. Follow these best practices to prepare for website localization.

By BTC Marketing

The initial event plan, upended by the pandemic, was to draw 1,000 people to Independence Mall. The pivot plan, a webcast streamed on the client’s website, has drawn more than 3,000 unique views. And the event sponsors are thrilled!

How’d we do it?

By Perfection Events

After months of being on the ground, I finally saw the inside of an airport and an airplane again last month when I had the opportunity to travel to an industry conference about how to make events safer.

There was a lot that was the same: the decision to wait until the last minute to pack, the thrill of anticipation as I walked into the airport, the joy that traveling inspires in me, the excitement of being able to reconnect with industry peers.

There was a lot that was different too.