By Pau Hana Productions

A lot of advertising and marketing plans have been delayed or cancelled due to the pandemic. This is understandable, as there is more concern and uncertainty than at any other time in the 25+ years I have been in business. My photo session bookings were off 25% in 2020 and 2021 is shaping up similarly. I know many businesses are in much worse shape.

With the virus still claiming lives and any type of normalcy still many months away, should you just sit back and hope for the best? Or should you plan a marketing campaign that positions your business for future success? You should move forward, of course!

But what about photo and video shoots? Can they be done safely? I would like to raise my sanitizer-soaked hand and make a few suggestions.

By VSA Prospecting

For VSA’s B2B telephone lead generation team, 2020 is finally behind us. Though our entirely virtual “workplace” looks completely different than it did a year ago, we still managed to end the year even stronger than we began it. As the year went on, we were able to help steadily increasing numbers of clients overcome their own challenges during the pandemic and identify new prospects using a socially distant, and effective tool: the telephone.

By Scriptis

Translating your website into multiple languages (or even one language) can be a big undertaking. We strive to make the actual translation process as efficient and carefree as possible. However, the process always goes more smoothly with a translation-friendly source. Follow these best practices to prepare for website localization.

By BTC Marketing

The initial event plan, upended by the pandemic, was to draw 1,000 people to Independence Mall. The pivot plan, a webcast streamed on the client’s website, has drawn more than 3,000 unique views. And the event sponsors are thrilled!

How’d we do it?

By Perfection Events

After months of being on the ground, I finally saw the inside of an airport and an airplane again last month when I had the opportunity to travel to an industry conference about how to make events safer.

There was a lot that was the same: the decision to wait until the last minute to pack, the thrill of anticipation as I walked into the airport, the joy that traveling inspires in me, the excitement of being able to reconnect with industry peers.

There was a lot that was different too.

By Slice Communications

From working with B2B organizations, our team has seen firsthand the impact a trade show can have on a business of any size. According to a survey on Statista, 92% of marketers were either hopeful or optimistic about the effectiveness of trade shows as a marketing medium. Now, with 2021 right around the corner (along with a current spike in COVID-19 cases), trade shows look unlikely in the spring. In order to fill this gap, businesses need to rethink their plans and consider a different approach in the new year. 

By 701 Creative

The old saying, “the shoemaker’s kids have no shoes” means that the cobbler spends so much time repairing the shoes of his customers that he doesn’t have (or make) the time to repair his children’s shoes.

As most business owners know, it is always difficult to find the time to work ON your business when you also have to work IN your business – especially if you are a small business and wear many hats. You think you will get to your marketing, after you do this, that and the other…but it keeps getting pushed to the bottom of the pile, or half executed with no specific strategy or consistency, whenever you can find a few minutes here and there. Continue reading →

Due to the rapid spread of coronavirus or COVID-19, many industry associations have canceled their annual trade shows and conferences. While safety is everyone’s top priority, this also poses a big problem for companies who rely on those events to meet with customers, strategic partners, distributors, and potential customers.  Deals get done, products get demoed, product announcements get made, and new connections are formed. Many sales and marketing teams depend on trade shows to fuel much of their sales efforts for the rest of the year.  Continue reading →

The simplest definition of Public Relations is “doing good and getting credit for it.” Organizations that step up in times of crisis should be recognized for taking care of their communities. But media relations in situations like is this not about ego or a pat on the back; it’s about recognizing and honoring the selfless dedication of the team members making it happen and inspiring the larger community around them to also take action. Congratulations to BTC client St. James School for being a beacon of light in its community. We hope others follow your lead. Continue reading →