The initial event plan, upended by the pandemic, was to draw 1,000 people to Independence Mall. The pivot plan, a webcast streamed on the client’s website, has drawn more than 3,000 unique views. And the event sponsors are thrilled!
How’d we do it?
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After months of being on the ground, I finally saw the inside of an airport and an airplane again last month when I had the opportunity to travel to an industry conference about how to make events safer.
There was a lot that was the same: the decision to wait until the last minute to pack, the thrill of anticipation as I walked into the airport, the joy that traveling inspires in me, the excitement of being able to reconnect with industry peers.
There was a lot that was different too.
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From working with B2B organizations, our team has seen firsthand the impact a trade show can have on a business of any size. According to a survey on Statista, 92% of marketers were either hopeful or optimistic about the effectiveness of trade shows as a marketing medium. Now, with 2021 right around the corner (along with a current spike in COVID-19 cases), trade shows look unlikely in the spring. In order to fill this gap, businesses need to rethink their plans and consider a different approach in the new year.
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The old saying, “the shoemaker’s kids have no shoes” means that the cobbler spends so much time repairing the shoes of his customers that he doesn’t have (or make) the time to repair his children’s shoes.
As most business owners know, it is always difficult to find the time to work ON your business when you also have to work IN your business – especially if you are a small business and wear many hats. You think you will get to your marketing, after you do this, that and the other…but it keeps getting pushed to the bottom of the pile, or half executed with no specific strategy or consistency, whenever you can find a few minutes here and there. Continue reading →
Due to the rapid spread of coronavirus or COVID-19, many industry associations have canceled their annual trade shows and conferences. While safety is everyone’s top priority, this also poses a big problem for companies who rely on those events to meet with customers, strategic partners, distributors, and potential customers. Deals get done, products get demoed, product announcements get made, and new connections are formed. Many sales and marketing teams depend on trade shows to fuel much of their sales efforts for the rest of the year. Continue reading →
The simplest definition of Public Relations is “doing good and getting credit for it.” Organizations that step up in times of crisis should be recognized for taking care of their communities. But media relations in situations like is this not about ego or a pat on the back; it’s about recognizing and honoring the selfless dedication of the team members making it happen and inspiring the larger community around them to also take action. Congratulations to BTC client St. James School for being a beacon of light in its community. We hope others follow your lead. Continue reading →
By Chris Rulli
Today, advertisers across all industries and geographies are finding themselves in the midst of unprecedented circumstances. The typical, practical and expected have given way to the unusual, unforeseen and unexpected. Marketers have found themselves needing to understand a new framework for engagement and develop new methodologies to address new audiences exhibiting new behaviors. While we know this whirlwind of challenges can feel frustrating and confusing, it also yields innovation because we know it isn’t forever. When the public health situation has been resolved, quarantines are lifted, and the economy opens back up, it will be imperative that advertisers are ready and able to move into action with plans for advertising in the post-covid world. Continue reading →
It seems surreal: just a few short months ago, VSA’s whole team was gathered in our Westmont, NJ office. We were busy qualifying prospects and setting appointments. Everything was normal. But thanks to the worldwide COVID-19 crisis, we now know how quickly things can change.
In addition to making our own adjustments, we’ve witnessed the various ways in which our clients have reacted to this drastically-altered business landscape. Many have put their telephone lead gen programs on hold, making the assumption that sales prospecting calls are either inappropriate or ineffective during such a frantic time.
Of course, no one wants to just carry on as if nothing’s changed. But does that mean you should halt your calling programs altogether? Continue reading →
When you embed a video on your website from your YouTube channel, are those views counted by YouTube?
The short answer is, yes.
The long answer is a little more complicated.
Any embedded video hosted on YouTube will count as a view when that video is played, with a few exceptions. Continue reading →
You only have one chance to make a first impression. Choosing the right trade show exhibit design company can make it a good one. It makes sense that when you are exhibiting in a trade show, your chance to make a first impression is primarily in your trade show booth design. Trade shows are a traditional face-to-face marketing strategy used by many businesses. Trade shows have been taking place since the 1960’s and 70’s and are still one of the most valuable ways to sell, market and build relationships. In fact, trade show exhibition can generate more leads, increase brand awareness and drive sales. If planned and prepared for correctly, the return on investment can be tremendous. Continue reading →
