A common rule of thumb in the trade show world is that if you plan on using an exhibit more than three times, it’s more cost effective to purchase the property than continuously rent it. While this is generally correct, it’s certainly not a one-size-fits-all rule that applies to every program. Custom exhibits offer a lot of unique qualities that a rental might not provide, among them being that they set you apart from the competition and allow you to engage your attendees with a unique environment. That said, rental stands are not what they were 10 or even five years ago, when many options looked boxy and boring. Today, rental components that formerly came as part of standard packages can often be mixed and matched so that your booth looks quite unique.