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Dec 14
0
Alliance Blog

Harnessing the Personal Power of the Telephone

Harnessing the Personal Power of the Telephone

By VSA

As new technologies emerge and competition increases, sales prospecting strategies are also ever-changing. Companies are constantly trying new approaches, refining messaging, and evolving communications styles to connect with prospective clients in meaningful ways.

A successful prospecting strategy usually involves several modes of outreach, including social media, internet marketing, email, trade shows and direct mail. But while we live in a digital age, one of the most effective prospecting tools is still the good old-fashioned telephone.

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Dec 14
0
Alliance Blog

3 Google Analytics Metrics Every Company Should Use For Social Media

3 Google Analytics Metrics Every Company Should Use For Social Media

By Slice Communications

When implementing a social media marketing strategy it is extremely important to be able to track the performance of your efforts. Google Analytics provides insightful metrics to help you keep tabs on how well your social media campaigns and channels are doing. These metrics allow you to make informed decisions on how you want to continue your social media marketing efforts. No one wants to continue allocating valuable resources towards activities that aren’t showing positive results, and Google Analytics can help you make decisions to prevent that. These are 3 Google Analytics metrics that you should be using to track social media performance:

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Oct 29
0
Partner Events

Save the Date for Embarq Open House

Save the Date for Embarq Open House

Embarq Creative is hitting the road and heading to the Constitution Center in Philadelphia, December 4th.  As you start preparing for 2019, this is a great opportunity to check out some of our latest exhibit designs and promotional product offerings. Stop by between 10 am and 4pm. Register and attend, and your company will receive $100 in free promotional products! (limit one per company).

Click Here to Register

Sep 12
0
Alliance Events

B2B Marketing Event Features LinkedIn’s Global Brand Strategy Lead

Graphic for LinkedIn event with MarCom Alliance

The MarCom Alliance is teaming up with Peter Weinberg of LinkedIn for a can’t-miss B2B marketing event on Sept. 20 from 8:30-11:30am in Philadelphia.

The event kicks off with a panel discussion on “Latest B2B Marketing Insights,” followed by Weinberg’s talk and Q&A. Weinberg is the Global Brand Strategy Lead at LinkedIn. He has worked with B2B clients across numerous industries and was one of the highest rated speakers at Social Media Day PHL 2018.

The panel will offer insights into the most important new strategies and tactics B2B marketers should consider including in their 2019 marketing plan. Panelists will be MarCom Alliance partners Bill Haley of Allied Pixel, Chris Murray of BTC Marketing, Mazda Miles of Perfection Events and Gene Principato of The Marketing Difference. The moderator will be Cassandra Bailey of Slice Communications.

The event will be held at Slice Communications, 234 Market Street, 4th Floor, Philadelphia, PA 19106.

The $20 registration fee includes breakfast starting at 8am.

Register Now – our space is limited to only 70 people.

Aug 10
0
Partner Events

Embarq Creative Hits the Road for Upcoming Road Show!

Embarq Creative is hitting the road again and heading to Wilmington, DE for our next Road Show event!  Stop by Wednesday, September 12th from 10 am – 4pm, to learn how we can help with your next trade show event.  We will have several exhibits on hand to get some ideas for your next event.  We will also have promotional products on hand to show some of the latest give-away trends on the show floor and beyond.

If you’d like to schedule an appointment to talk about trade shows or an upcoming event, appointments are available.

Click here to register

May 11
0
blog

You need a new image (or more likely, images)

That product photo showing last year’s model. The headshot from 20 pounds ago. The staff photo in which four of the people pictured no longer work for your company. These photos need to be replaced. Seriously. And if you’re serious about showing yourself and your company in the best light, you are not going to whip out your cell phone and take the pictures yourself.

So how do you go about deciding which professional photographer to hire? Here are the steps to take.
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Jan 22
0
Partner Events

MarCom partner Embarq Creative
extends open house in honor of Eagles’ parade

MarCom partner Embarq Creative
extends open house in honor of Eagles’ parade

Embarq adds second day to open house in honor of Eagles parade

Update: In honor of the Eagles’ historic win, Embarq has added a second day — Feb. 15 — to their open house!

“With the Eagles victory and the parade being on Thursday, we have decided to extend our Open House. In addition to the original February 8th date, we will also host an Open House on February 15th, so you can go and enjoy this historical moment in Philadelphia! We hope to see you this week or next!”

Click here to register for either day. You can read the original post below.

Join MarCom Alliance partner Embarq Creative
at their first open house of 2018

Join MarCom Alliance partner Embarq Creative on Feb. 8th for their first open house of the year! Stop by anytime between 10 am and 4 p.m. at Embarq’s Collegeville location to learn how they can help with your next trade show. 

Embarq Creative’s custom-designed and modular trade show exhibit solutions have been celebrated by hundreds of companies in the Philadelphia region for almost 20 years. Add in their global turnkey event management, creative resources and winning team to create a recipe for success!

The open house will feature exhibits, promotional products, and interactive media.  

When?

Thursday, February 8th, 10am-4pm

Where?

16 Iron Bridge Drive, Collegeville, PA 19426

Get $100 in FREE PROMOTIONAL PRODUCTS when you register and attend!*

Register Today!

*Limit one offer per registered company

Jan 17
0
Partner Events

Join Embarq Creative on February 8th at their Open House

Join Embarq Creative on February 8th at their Open House

Embarq Creative’s uniquely designed custom and modular trade show exhibit solutions have been celebrated by hundreds of companies in the Philadelphia region for almost 20 years. Add in their global turnkey event management, creative resources and winning team to create a recipe for success!

Because they live, eat and breathe commitment to building personal relationships one conversation at a time, they’re opening their doors to meet with you!  Continue reading →