By Betsy McLarney, CEO, EMC Outdoor
In recent years, Out of Home (OOH) advertising has gained greater recognition as a core part of an integrated media plan. As the format gains popularity, the digitization of media assets is rapidly transforming how and why advertisers use it. Digital Out of Home (DOOH) allows brands to amplify their messages in dynamic and engaging ways. The seamless addition of digital overlay—paid search, social media and in-app ads—creates an even more comprehensive strategy.
This combination of traditional and digital formats is making each media type more powerful and generating more highly targeted impressions. With all the new technological advances propelling the industry forward, it’s important to look at what brands are doing with this extraordinary opportunity to innovate.Continue reading →