Attention nonprofit leaders responsible for driving awareness and engagement with a target audience.
Don’t miss “What’s Working NOW in Nonprofit Marketing,” a panel discussion set for Thursday, Feb. 28, 8-10am, at MassMutual Greater Philadelphia, 2 Bala Plaza, 8th floor Event Center, Bala Cynwyd.
It’s official: B2B marketers have fully adopted content marketing — the practice of attracting prospects by providing them with helpful information instead of promotional messages.
Why? Because it works, according to B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America, the ninth annual such report by Content Marketing Institute (CMI) and MarketingProfs.
Continue reading →
By Betsy McLarney, CEO, EMC Outdoor
In recent years, Out of Home (OOH) advertising has gained greater recognition as a core part of an integrated media plan. As the format gains popularity, the digitization of media assets is rapidly transforming how and why advertisers use it. Digital Out of Home (DOOH) allows brands to amplify their messages in dynamic and engaging ways. The seamless addition of digital overlay—paid search, social media and in-app ads—creates an even more comprehensive strategy.
This combination of traditional and digital formats is making each media type more powerful and generating more highly targeted impressions. With all the new technological advances propelling the industry forward, it’s important to look at what brands are doing with this extraordinary opportunity to innovate.
Continue reading →
As new technologies emerge and competition increases, sales prospecting strategies are also ever-changing. Companies are constantly trying new approaches, refining messaging, and evolving communications styles to connect with prospective clients in meaningful ways.
A successful prospecting strategy usually involves several modes of outreach, including social media, internet marketing, email, trade shows and direct mail. But while we live in a digital age, one of the most effective prospecting tools is still the good old-fashioned telephone.
Continue reading →
When implementing a social media marketing strategy it is extremely important to be able to track the performance of your efforts. Google Analytics provides insightful metrics to help you keep tabs on how well your social media campaigns and channels are doing. These metrics allow you to make informed decisions on how you want to continue your social media marketing efforts. No one wants to continue allocating valuable resources towards activities that aren’t showing positive results, and Google Analytics can help you make decisions to prevent that. These are 3 Google Analytics metrics that you should be using to track social media performance:
Continue reading →
Embarq Creative is hitting the road and heading to the Constitution Center in Philadelphia, December 4th. As you start preparing for 2019, this is a great opportunity to check out some of our latest exhibit designs and promotional product offerings. Stop by between 10 am and 4pm. Register and attend, and your company will receive $100 in free promotional products! (limit one per company).
The MarCom Alliance is teaming up with Peter Weinberg of LinkedIn for a can’t-miss B2B marketing event on Sept. 20 from 8:30-11:30am in Philadelphia.
The event kicks off with a panel discussion on “Latest B2B Marketing Insights,” followed by Weinberg’s talk and Q&A. Weinberg is the Global Brand Strategy Lead at LinkedIn. He has worked with B2B clients across numerous industries and was one of the highest rated speakers at Social Media Day PHL 2018.
The panel will offer insights into the most important new strategies and tactics B2B marketers should consider including in their 2019 marketing plan. Panelists will be MarCom Alliance partners Bill Haley of Allied Pixel, Chris Murray of BTC Marketing, Mazda Miles of Perfection Events and Gene Principato of The Marketing Difference. The moderator will be Cassandra Bailey of Slice Communications.
The event will be held at Slice Communications, 234 Market Street, 4th Floor, Philadelphia, PA 19106.
The $20 registration fee includes breakfast starting at 8am.
Register Now – our space is limited to only 70 people.
Embarq Creative is hitting the road again and heading to Wilmington, DE for our next Road Show event! Stop by Wednesday, September 12th from 10 am – 4pm, to learn how we can help with your next trade show event. We will have several exhibits on hand to get some ideas for your next event. We will also have promotional products on hand to show some of the latest give-away trends on the show floor and beyond.
If you’d like to schedule an appointment to talk about trade shows or an upcoming event, appointments are available.
That product photo showing last year’s model. The headshot from 20 pounds ago. The staff photo in which four of the people pictured no longer work for your company. These photos need to be replaced. Seriously. And if you’re serious about showing yourself and your company in the best light, you are not going to whip out your cell phone and take the pictures yourself.
So how do you go about deciding which professional photographer to hire? Here are the steps to take.
Continue reading →
Embarq Creative is hitting the road and heading to New Jersey! On Wednesday, May 9th, Embarq Creative will host a road show event at the Double Tree Suites in Mt. Laurel. Stop by to view exhibits and to learn how we can help accelerate your brand! Click the button below to register.
We hope to see you there!
