By Embarq Creative

You only have one chance to make a first impression.  Choosing the right trade show exhibit design company can make it a good one.  It makes sense that when you are exhibiting in a trade show, your chance to make a first impression is primarily in your trade show booth design. Trade shows are a traditional face-to-face marketing strategy used by many businesses. Trade shows have been taking place since the 1960’s and 70’s and are still one of the most valuable ways to sell, market and build relationships. In fact, trade show exhibition can generate more leads, increase brand awareness and drive sales. If planned and prepared for correctly, the return on investment can be tremendous. Continue reading →

By Sal Trovato, 701 Creative

The Holiday Season can be overwhelming. The halls are being decked earlier and earlier every year and the name brands are promoting Black Friday sales before the summer is even over. Companies try to squeeze as much holiday business in as they can, and sometimes consumers pay the price with advertising overload. So as a small business, how are you supposed to compete with big money advertising? Continue reading →

By Jen Horner, MTM LinguaSoft

When companies pursue growth in foreign markets, “localization,” broadly defined, comes up immediately. Of course you need things translated! And after you’ve launched your multilingual website, app, or product, your language partner can continue to support global business success. Continue reading →

When Instagram launched its story feature in 2017, many thought it was just another way to compete with its top competitor, Snapchat. In 2018 Instagram added amazing new widgets to its story feature, such as polls, questions, and even music. Fast-forward to 2019, Instagram stories have become fun for personal use, but how can they help you grow your business?

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by Valerie Schlitt, CEO, VSA, Inc.

When I was growing up, sales was the business of salesmen. That sounds obvious — but I’ll explain.

Whether large or small, most companies relied on the efforts of a small team of representatives to handle their entire sales process, from gathering leads at conferences or while canvassing to developing time-consuming and manual systems for nurture and follow up — all the way through finally closing a sale.

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by EMC Outdoor

This summer, I had the opportunity to participate in Philadelphia Social Media Day as an Experiential marketing expert. Social Media Day is an annual event that brings together top social media and marketing professionals from around the country to connect and engage on the latest trends and insights in social media. It’s a wonderful learning and networking event, hosted by the team at Slice Communications.

As an experiential advocate, my goal was to learn as much as possible about current social media best practices and success stories, and advocate for the integration of experiential and social. It’s a concept that’s starting to take hold—that integrating the IRL of experiential with the URL of social creates an amplification effect that is greater than the two channels on their own.

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By MTM LinguaSoft

Over the years we’ve seen organizations take a variety of approaches to translating content. Although some of these may be okay for companies with small, infrequent translation requirements, we’ve run into four methods that often hang on long after some businesses’ translation needs have become regular and extensive. Using these tactics may seem cheap, but in the long run they can end up costing much more than they saved.

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By Embarq Creative

Over the last decade, digital marketing has grown exponentially, leaving trade shows as one of the last face-to-face resources. Trade shows present a unique opportunity by drawing in your direct target audience, full of decision makers and professionals within your specific industry. While trade shows can require a large part of your marketing budget, there are many benefits to exhibiting at trade shows.

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By 701 Creative

The 2015 Microsoft study is widely known and quoted: the average person’s attention span has diminished from 12 seconds to 8 seconds.

However, we can look at those 8 seconds from a different perspective. Consumer psychology studies show that consumers have developed “information overload defenses” and one of those defenses is called psychological filtering. We can view these 8 seconds not as their attention span, but as their filtering span. If the information makes it through their filtering span, we now have more than 8 seconds of their attention.

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