Successful marketing campaigns require the knowledge of multiple disciplines: websites, email, texting, social media, direct mail, publications, public relations, advertising and more.
The people with the knowledge have to collaborate to create an integrated campaign in which each element complements the rest. Continue reading →
Flying a video crew and their equipment to another country can be very costly. Costlier still if they are travelling to multiple far-flung countries.
You might think multinational corporations with deep pockets are the only ones who take on such projects, but that’s not the case. Many universities, nonprofits and NGOs have the need to film globally as well. Continue reading →
8 out of 10 people only read the headline, leaving just 2 who stay and read more, and hopefully, all of the content. A headline needs to grab attention in just a few words, entice with just the right amount of information to make the reader “linger longer” to find out more. This makes the headline one of the hardest working elements in advertising! Continue reading →
Cold calling might not be easy, or trendy, but it remains an extremely effective lead generation and appointment-setting strategy—if done well.
The problem for a lot of businesses is they don’t have the time or resources to maintain a consistent cold calling campaign on their own. It’s also not a popular task among sales reps; recent surveys have shown that 63% of reps consider cold calling the worst part of their jobs. Continue reading →
As a creative communications agency that has survived and thrived for 4 decades, we know that two important roots of a strong brand are:
Many businesses struggle to understand the value of professional branding, due to tight budgets or assuming a brand is “just a logo.” They may ask a non-designer friend, colleague, co-worker or family member to design it; or go to a website and purchase a generic logo. Either route is often not professional enough; work is not unique to the brand; not created in correct format for multi-use purposes; use on different platforms is not considered; legibility compromised in certain applications; brand look doesn’t reflect company values; design won’t be timeless; and most importantly, broader brand identity is not considered. Continue reading →
“Ya know, right click. Download Image As. Easy to do. Everybody does it. It’s free!”
And often illegal. Google Images is an incredibly easy way to get images for that last minute presentation. But before you use images found there, you need to consider copyright law. Continue reading →
What explains the rapid growth of online B2B sales? Scalability of cloud platforms and mobile access began the acceleration. The changing needs of buyers and the current sales environment shifted it into high gear. As business processes, logistics, and warehousing become automated, we expect business purchasing to keep pace. For global businesses, B2B e-commerce translation has become a necessity for global sales growth.
According to recent data, 90% of business buyers would prefer to complete transactions via self-service. And 52% of B2B buyers consider online self-service the *most* important factor of a business’s online presence. A multilingual, optimized website with e-commerce capabilities will increase sales of products and services. Continue reading →
There are real and troublesome supply chain issues that were caused by the arrival of COVID-19 into our lives, and which have affected almost every operational process, the paper industry being no exception. Printing vendors are experiencing difficulties in getting stock – quantity restrictions, manufacturing delays, a particular stock no longer being manufactured, shipping delays, and significant price increases.
Businesses that use print mediums to market and advertise their services are experiencing these delays and higher costs, two things that can affect their bottom line. So when a client recently said they were considering going “all digital”and stop using print advertising, I shared this information: Continue reading →
A common rule of thumb in the trade show world is that if you plan on using an exhibit more than three times, it’s more cost effective to purchase the property than continuously rent it. While this is generally correct, it’s certainly not a one-size-fits-all rule that applies to every program. Custom exhibits offer a lot of unique qualities that a rental might not provide, among them being that they set you apart from the competition and allow you to engage your attendees with a unique environment. That said, rental stands are not what they were 10 or even five years ago, when many options looked boxy and boring. Today, rental components that formerly came as part of standard packages can often be mixed and matched so that your booth looks quite unique.
