A lot of advertising and marketing plans have been delayed or cancelled due to the pandemic. This is understandable, as there is more concern and uncertainty than at any other time in the 25+ years I have been in business. My photo session bookings were off 25% in 2020 and 2021 is shaping up similarly. I know many businesses are in much worse shape.
With the virus still claiming lives and any type of normalcy still many months away, should you just sit back and hope for the best? Or should you plan a marketing campaign that positions your business for future success? You should move forward, of course!
But what about photo and video shoots? Can they be done safely? I would like to raise my sanitizer-soaked hand and make a few suggestions.Continue reading →