When you work with multiple clients, it is easy to forget that not everybody remembers everything you have explained over the years. I was reminded of this recently so for this newsletter I thought I would go over a few basic things that all creatives should know when working with professional photographers and the images they produce. Continue reading →
You don’t have to be a professional videographer to shoot video worthy of posting on your college or company website. Smart phone video capabilities become more sophisticated and simpler to use with each new release. But even if you don’t have the latest phone, you can upgrade your video quality by following these 10 tips: Continue reading →
As a creative communications agency that has survived and thrived for 4 decades, we know that two important roots of a strong brand are:
Many businesses struggle to understand the value of professional branding, due to tight budgets or assuming a brand is “just a logo.” They may ask a non-designer friend, colleague, co-worker or family member to design it; or go to a website and purchase a generic logo. Either route is often not professional enough; work is not unique to the brand; not created in correct format for multi-use purposes; use on different platforms is not considered; legibility compromised in certain applications; brand look doesn’t reflect company values; design won’t be timeless; and most importantly, broader brand identity is not considered. Continue reading →
“Ya know, right click. Download Image As. Easy to do. Everybody does it. It’s free!”
And often illegal. Google Images is an incredibly easy way to get images for that last minute presentation. But before you use images found there, you need to consider copyright law. Continue reading →
What explains the rapid growth of online B2B sales? Scalability of cloud platforms and mobile access began the acceleration. The changing needs of buyers and the current sales environment shifted it into high gear. As business processes, logistics, and warehousing become automated, we expect business purchasing to keep pace. For global businesses, B2B e-commerce translation has become a necessity for global sales growth.
According to recent data, 90% of business buyers would prefer to complete transactions via self-service. And 52% of B2B buyers consider online self-service the *most* important factor of a business’s online presence. A multilingual, optimized website with e-commerce capabilities will increase sales of products and services. Continue reading →
There are real and troublesome supply chain issues that were caused by the arrival of COVID-19 into our lives, and which have affected almost every operational process, the paper industry being no exception. Printing vendors are experiencing difficulties in getting stock – quantity restrictions, manufacturing delays, a particular stock no longer being manufactured, shipping delays, and significant price increases.
Businesses that use print mediums to market and advertise their services are experiencing these delays and higher costs, two things that can affect their bottom line. So when a client recently said they were considering going “all digital”and stop using print advertising, I shared this information: Continue reading →
A common rule of thumb in the trade show world is that if you plan on using an exhibit more than three times, it’s more cost effective to purchase the property than continuously rent it. While this is generally correct, it’s certainly not a one-size-fits-all rule that applies to every program. Custom exhibits offer a lot of unique qualities that a rental might not provide, among them being that they set you apart from the competition and allow you to engage your attendees with a unique environment. That said, rental stands are not what they were 10 or even five years ago, when many options looked boxy and boring. Today, rental components that formerly came as part of standard packages can often be mixed and matched so that your booth looks quite unique.
Social media channels rise and fall almost every day. What helps them stand out and survive is what makes them unique. For example, Instagram was the first platform focused specifically on photography and images. LinkedIn was the professional social network. But the newest platform, Clubhouse, has been making waves. The first question everyone asks: what is Clubhouse? Continue reading →