What explains the rapid growth of online B2B sales? Scalability of cloud platforms and mobile access began the acceleration. The changing needs of buyers and the current sales environment shifted it into high gear. As business processes, logistics, and warehousing become automated, we expect business purchasing to keep pace. For global businesses, B2B e-commerce translation has become a necessity for global sales growth.

According to recent data, 90% of business buyers would prefer to complete transactions via self-service. And 52% of B2B buyers consider online self-service the *most* important factor of a business’s online presence. A multilingual, optimized website with e-commerce capabilities will increase sales of products and services. Continue reading →

By Philly Marketing Labs

Consumer goods manufacturers have typically struggled to shift sales to direct-to-consumer (DTC). When the COVID-19 pandemic hit and retail stores were ordered to shut down, this challenge became a priority to solve—many manufacturers struggled and got left behind. Not anymore!