Bill Haley, co-founder of the MarCom Alliance and president of Allied Pixel, will speak about personalized video at the sixth-annual TEDxWilmington on Wednesday, Aug. 16. To view Haley’s talk live on the internet, go to  at 4 p.m. He’s the fifth speaker in the 3:30-5 p.m. block.

Haley’s talk will focus on the ever-increasing importance of personalization in marketing and how Allied Pixel is pioneering mass personalization of video content. He will show examples from a recent project for Cabrini College, in which Allied Pixel created 2,400 personalized videos for accepted students through a proprietary automated process.

“It’s a game-changer,” he says — not just from the standpoint of personalization, but in the amount of time it can save during the editing process.

Cabrini is one of many Allied Pixel clients in higher education; other clients are in the healthcare, corporate and nonprofit sectors.

Haley is an award-winning producer/director with more than 2,000 credits for documentaries, corporate films, television commercials, web and social media content and independent films.

As co-founder and co-managing director of the MarCom Alliance, Haley has brought together 10 niche specialty firms now collaborating to serve clients as one comprehensive marketing communications agency.

This year’s TEDxWilmington will take place at The Queen, 500 N. Market St., Wilmington. For tickets or more information, visit